Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat.

The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

Joel Comm's book "The Adsense Code: What Google Never Told You About Making Money with AdSense," is among the better books in the show. Google AdWords and AdSense topics are usually bound as one book, but the principles for success are different.
Before readers start drooling over the concept of making money from nothing, understand the most important fact: content counts. The second fact: well-designed sites are key to success. Content first, design second, and Google is, in a big way, third. That order is crucial to finding value in Comm's book, or any of his competitor's books.

If you have AdSense already, but have never read about the better strategies, this book is for you. If you have a content-driven site, finding ways to smartly integrate AdSense will be natural. Comm can help you figure how and where you can use AdSense. It will help to have a general knowledge about how AdSense works.

A big value to AdSense in a niche site is that if your customers are simply not interested in what you offer, the ads displayed might serve them better than your site did. they came to your site believing you might have what they need, whether it was a product or knowledge. Probably, this is because your site showed well in results of a keyword search on Google. For this same reason, your site will have ads along the lines of what your customer is looking.
Learn to strategically exclude the competition, or off-color ads. Google wants good ads on your site. Whomever is advertising wants his good ads on your site. Your customer wants good ads on your site. And you want good ads. By excluding what you consider bad ads, everyone is happy. Your click-thru increases, and you make more money.

My credentials: I manage a 300+ page website dedicated to Hungarian culture and products. As a niche site aching for traffic, I use Adwords to attract customers, and AdSense to make some money to pay for the site. Professionally, I am the webmaster for a bilingual, dynamic and hard-coded, 7,500+ page site for a major hospital. Knowing Google is an important part of my small site, and my large site.
I fully recommend "The Adsense Code: What Google Never Told You About Making Money with AdSense" by Joel Comm.